1.What is the outlook for outdoor supplies?
Outdoor equipment refers to participate in various adventure tourism and outdoor activities need to configure some equipment, including outdoor bags, outdoor shoes, outdoor clothing, clothing accessories, camping equipment and so on. The development of outdoor equipment industry is closely related to the development of outdoor sports. Among the major countries and regions in the world, Europe and the United States take the lead in the development of outdoor sports, which is an essential way of life for people. Europe and the United States have a stable and sustainable demand for outdoor sports supplies. The outdoor sports arose in our country in 80 years, the development is relatively backward. In recent years, the promulgation of the national fitness policy and the plight of the epidemic have stimulated the enthusiasm of domestic residents for camping, RV and other outdoor sports, prompting the demand for outdoor supplies to increase, and the industry is growing rapidly and showing a trend of continuous growth.
The revenue scale of the outdoor products industry was 169.03 billion yuan, up by 6.4% year-on-year. In 2021, the revenue scale of the global outdoor products industry was $181.235 billion, with a year-on-year growth of 13.3%; The revenue scale of China’s outdoor products industry was 183.180 billion yuan, up 8.2% year-on-year.
In terms of total retail sales and brand shipments, affected by the epidemic, the total retail sales and brand shipments of outdoor goods decreased slightly, respectively to 24.52 billion yuan and 13.88 billion yuan in 2020, with growth rates of -2% and -2%. As the epidemic improves and demand for outdoor sports grows, total retail sales and brand shipments of outdoor goods are expected to pick up in the future.
From the competition, the outdoor goods industry started late, and the market is occupied by international brands with higher market visibility and strong professional and technical strength. Most domestic brands are concentrated in the low-end market, and the market share is low. In recent years, with the rapid development of domestic brands, the market share of local enterprises has increased.
In the future, there is still a big gap between the participation rate of outdoor sports and the industrial scale against the standard of Europe and America. From the perspective of outdoor participation rate, China is only about 10%, while the United States, Germany, Britain and other European countries, outdoor sports participation rate is basically above 50%. Therefore, there is a large space for the improvement of the outdoor participation rate, and the outdoor products market remains to be tapped. It is estimated that the global outdoor products industry revenue scale will reach 236.34 billion US dollars in 2025, with a year-on-year growth of 4.4%; The revenue scale of China’s outdoor products industry reached 240.96 billion yuan, up by 6.5% year-on-year.
2.Analysis of the development trend of outdoor goods industry
China’s outdoor products market is in a stage of rapid development. Due to the low entry threshold at the early stage of the industry, the phenomenon of homogeneous competition is obvious at present. Domestic brands are shaping characteristic brand culture through differentiated marketing, and concentrated in the second and third-tier cities dense distribution, brand awareness and competitive strength are constantly improving. At present, the Chinese market has formed a pattern of mutual penetration and competition between international brands and domestic brands. The focus of the competition has gradually evolved from the initial competition of output and price to the channel competition, and then to the present stage of brand competition. The future industry competition will develop deeply towards the comprehensive strength of the competition.
Post time: Nov-18-2022